I guess a pretty cool article to go with this headline would be about SEO, paid search and social media happening while you are zipping down PCH (Pacific Coast Highway…
Read MoreMonth: January 2009
Could you create a World Wide Rave?
David Meerman Scott, best-selling author of The New Rules of Marketing and PR, is at it again. His new book, World Wide Rave, is a quick read with an important…
Read MoreHow do you start with paid search?
I’m answering a few more questions from last week’s Webinar today. (There were a couple of questions that I didn’t understand, so if you don’t see your question answered in…
Read MoreDoes cleaning out cookies stop personalization?
I did a 90-minute search marketing Webinar for the folks at What’s Working Now and Conference Call University last week. There were so many questions at the end that I…
Read MoreThe last 2009 Internet predictions you’ll have to read
Following the New Year, it started to feel like we were the only blog not making predictions about the year ahead. Rather than continuing to feel so alone I figured,…
Read MoreThe new marketing basics?
Is anything about Internet marketing traditional? Or is it all so new that we need to keep following it like a bouncing wave that moves to something different every year?…
Read MoreMarketing people pay for
Christian Carlsson sent me a very interesting article today in AdAge, showing how Kraft Foods is getting customers to pay for an application, view ads, and then go out and…
Read MoreHow do I get links to my web site?
Do you struggle with attracting links to your site? Most small businesses (and more than a few large ones) have the same problem. A ski shop owner contacted me recently…
Read MoreTesting designed to annoy customers redux
About a year ago, I was upset by a company that blamed its annoying behavior toward customers on “market testing.” Well, I just ran into another one. I won’t name…
Read MoreThe messenger is the message
Recently, US Airways Flight 154 dropped out of the sky into the Hudson River after a bird strike killed both engines. Fortunately, due to correct responses on the part of…
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