I know the economy is down, but I keep getting these phone calls from potential clients who are looking for “the way out.” Increasingly, they seem to think the way…
Read MoreYear: 2008
Links for sale: What are you getting, anyway?
Those of you who have read Search Engine Marketing, Inc. know how I feel about buying links from sites to improve your search rankings. Buying links without full disclosure violates…
Read MoreAn Internet marketer gives thanks
We approach another Thanksgiving Day and the annual ritual of counting our blessings is carried out across the country. While I have no idea of what you will be thankful…
Read MoreInternet marketers, cyberspace is here
What happens to your Internet marketing strategy when the Internet itself expands beyond the realm of desktops, laptops and hand held devices and becomes ubiquitous? For years, we’ve been hearing…
Read MoreFor Internet marketing, content is king no more
For those of you that remember the Internet ten years ago, the expression “Content Is King” will ever hold a place in your memory. As a way of contrasting the…
Read MoreSelling search marketing: Prey or pray?
If you’ve ever wondered whether you are the client of your search marketing agency or just another victim of a marketing predator, read on. Small business owners, because they must…
Read MoreAre you telling your customers off?
Do you consider yourself customer-friendly? Always looking to start the conversation—or continue it? You might be surprised to find that a common practice is undermining any friendly sentiment your e-mail…
Read MoreBeing cranky for a living
I guess there’s a way to make a living at being cranky. I’ve long enjoyed John Dvorak‘s columns, stemming all the way back to the early days of the PC,…
Read MoreDoes personalization really work?
After my post on personalization yesterday on personalization, someone asked me, “Does personalization really work?” I don’t think he meant that kind of thing that I proposed yesterday (to make…
Read MorePersonalization is for big companies, right?
You might have heard lots of talk about personalization, and perhaps you have even taken some steps to personalize your own Web site. But most small businesses haven’t. Some might…
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