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confused.pngThe Internet is famous for fracturing the neat lines that divide traditional professions. Social media is one of those Internet forces, as different professionals might all believe that they should be in charge. Marketers, PR types, and market researchers all have legitimate reasons to lay claim to leadership in social media. To find out what my advice is for your organization, read my column in Revenue Magazine, entitled, “Blurring the Lines.”

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Mike Moran

About Mike Moran

Mike Moran has a unique blend of marketing and technology skills that he applies to raise return on investment for large marketing programs. Mike is a former IBM Distinguished Engineer and a senior strategist at Converseon, a leading social consultancy. Mike is the author of two books on digital marketing, an instructor at several leading universities, as well as a Senior Fellow at the Society for New Communications Research.

2 replies to this post
  1. Great article…You are really right about the four things it takes to be an social media specialist. I think one of the things that you have to also have to have some sales skills. I know it is very close to marketing, but it is something completely different in my eyes.

  2. Totally agree, Colin. Sales skills are important in any part of Internet marketing, including social media. I didn’t mention the sales team in the article because I haven’t seen the sales people considered as the owners of social media anyplace. Thanks for the comment.



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