The Internet is famous for fracturing the neat lines that divide traditional professions. Social media is one of those Internet forces, as different professionals might all believe that they should be in charge. Marketers, PR types, and market researchers all have legitimate reasons to lay claim to leadership in social media. To find out what my advice is for your organization, read my column in Revenue Magazine, entitled, “Blurring the Lines.”
About Mike Moran
Mike Moran has a unique blend of marketing and technology skills that he applies to raise return on investment for large marketing programs. Mike is a former IBM Distinguished Engineer and the Senior Strategist at Converseon, a leading social consultancy. Mike is the author of two books on digital marketing, an instructor at several leading universities, as well as a Senior Fellow at the Society of New Communications Research.