What role do timing and duration play in your Web 2.0 strategy? Marketing experts have long emphasized the importance of media selection and scheduling decisions, but seeing how traditional companies…
Read MoreMonth: September 2008
Search marketers and web designers unite…please!
I can’t tell you the number of times I have wanted to anonymously call a Web designer who designed the site of a prospect or client of mine just to…
Read MoreLosing the web standards war? Tools, not rules
I talk to many large companies that struggle with Internet marketing. They know that they must get everyone to do things the right way. They’ve written their corporate standards that…
Read MoreEvery company is normal until you get to know them
Today is my first big client meeting as the high-fallutin’ Chief Strategist at Converseon. The meeting is with a big company that they’ve worked with for years and hope to…
Read MoreDo we really understand personas?
Personas are all the rage and we love to talk about them, cool Internet marketers that we are. But when my family tried to arrange live-in health care for my…
Read MoreHow does Google outperform expectations?
In 2007, Google’s search business, which is predominantly comprised of the common text ad, produced $10.6 billion dollars in revenue. That’s $10.6 billion dollars for essentially selling one 25-character title,…
Read MoreCan web designers and search experts work together?
Web sites are complicated, and they need lots of different skills to make them work. Every Web site needs a designer and a search marketing expert, but how do they…
Read MoreThe biggest threat to Google
What do you think is the biggest threat to Google? Yeah, I know, nothing seems to be threatening them a whole lot at the moment, but they probably worry about…
Read MoreMama don’t take my Google Chrome away!
Just a few years ago, browsers were boring. Well, make that “browser was boring” because essentially Internet Explorer was the only browser. But now Safari, Firefox, and, today, Google Chrome…
Read MoreDo Internet bandwidth caps affect Internet marketing?
The big story last week surrounded Comcast’s imposition of a limit on the amount of data that its subscribers can transfer across the Internet each month. Comcast’s bandwidth cap is…
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