Human beings don’t naturally adapt to anything, despite what Darwin says. We’re wired to trust the tried and true, which typically works out very well for us. But some of…
Read MoreMonth: August 2008
What’s in a brand?
by Aaron Kim Is there any way to capture a brand’s essence and find out what people really feel about it? That’s the question I pose in my first blog…
Read MoreAaron Kim is joining us
I’d like to welcome Aaron Kim to our roster of contributors. Aaron is a consultant with IBM who regularly works with clients on the impact of Web 2.0 and social…
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The dual agency duel: How not to do search marketing
When it comes to search marketing, are two agencies twice as good as one? Or are two agencies actually worse than one? Some believe that a diversity of opinion gives…
Read MoreWelcome Josh Greenfield
Another day, another new blogger joining Biznology, Today marks the first post for Josh Greenfield, a digital marketing agency account manager turned serial entrepreneur. I hope you’ll enjoy Josh’s viewpoint…
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Small business and search marketing…a rare match indeed
Do small business owners take advantage of search marketing the way they should? Often, they don’t. If you own a small business and you’re wondering what’s passing you by, and…
Read MoreFrank Fridays
I warned you that even though I’ll be scarce during August, I have some new contributors lined up. Frank Reed is an Internet marketing expert who writes for Andy Beal’s…
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