I had a chance today to speak to the Internet Strategy Forum Summit West (Conference 2.0, Pro). In addition to being the conference with the longest name, it has a…
Read MoreMonth: July 2008
Plagiarism is productivity, right?
I had majored in accounting, which was seen as vaguely sinister by the other programmers that I worked with 25 years ago. I had never learned computer science, so I…
Read MoreCorrect first, then easy
It’s timeworn advice: Make it easy for the customer. Be easy to do business with. Staples has driven it’s whole brand image around that easy button. And, like most advice,…
Read MorePR 2.0 in the Pharmaceutical Industry
I was honored to give the opening keynote at the 4th annual ExL Pharma Public Relations & Communications Summit. If you’re interested, take a gander at my slides on how…
Read MoreWhy marketing needs to be scientific
One day, back when my daughter was four, we told her that she was going to the dentist, and she got so excited. It seemed an odd reaction, but we…
Read MoreDo site searchers want just one answer?
Jared Spool is one of the few user experience pros who focuses on Web site search. And when he says something, I pay attention. His post yesterday crams into one…
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Search marketing is a roller coaster
We all want to be in control, but search marketing is a roller coaster ride, where you really need to let go for it to be a worthwhile experience. If…
Read MoreEfficiency or effectiveness?
We all have trade-offs to make in our businesses between the efficiency of doing something the best and the effectiveness of doing the best thing. Obviously, we’d always want to…
Read MoreAm I helping a spammer? Yes!
First off, I should say that I didn’t mean to. But it has given me some pause to see what happened. It’s not a big thing, but it is a…
Read MoreLooking for bloggers
I’ve been toying with the idea of opening up my blog for regular contributors, so readers can get a voice other than mine and get it more frequently than I…
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