Over the years, pundits have talked about how the generations coming up that have been raised on video games have a different take on digital marketing than us oldsters. Younger…
Read MoreMonth: June 2008
Michael Lee of Doubleclick Performics on digital marketing
Performics, launched in 1998, is a longtime search marketing agency that was first acquired by Doubleclick and then swallowed whole when Google acquired Doubleclick itself. Many in the industry have…
Read MoreWhy web marketing favors small business
If you’ve spent your marketing career toiling away in small businesses, and never having enough money to really do your marketing right, fear not. You have enough money now. The…
Read MoreWorking your way through web fears
Yesterday, I spoke about how we need to overcome the fear of being wrong to really succeed on the Web. Coincidentally, I had lunch with a market research pioneer yesterday…
Read MoreHow can PR people Do It Wrong Quickly?
If you’re a veteran PR person who’s still chasing after those mythical reporters with a “Press” card tucked into their hat bands, how did you ever find this blog? No,…
Read MoreOverhaul your site search engine
I’m old enough to remember when fathers and sons thought nothing of overhauling their own car engines—back before cars became little IT shops that need specialized equipment to repair. As…
Read MoreWhat percentage of your site’s visitors should come from search?
In my weekly column for Search Engine Guide, I address a question I received recently on search metrics. Do you know what percentage of your site’s visitors ought to come…
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The sticky question of the results page
Have you been wondering about blended search? Google has introduced Universal Search, and the other search engines have also added videos, photos, blogs, and other content to their search results…
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So, you think you know Google Analytics?
I thought I did. I mean, I have worked with a number of metrics facilities over the years, for big companies and my own personal Web site, so I think…
Read MoreDo web shoppers care only about deals?
A client expressed his heartfelt belief today about what his Web customers are like–they care only about a deal. They seem to tune out any information except for a direct…
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