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Advertising that trashes your brand

Banking heavyweight Chase has been blanketing the airwaves with a commercial that must be effective for them, because it’s something they’ve used over and over for months. A shopper uses…

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Multivariate testing has a new player

I’ve written in the past on multivariate testing, which I believe is one of the most important practices to continuously improve your Web site. Competitors such as Optimost and Offermatica…

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More journalism, less marketing

Perhaps the biggest change that the Internet has brought to marketing is its change in tone. Customers will no longer sit patiently reading your hype-laden copy or listen quietly to…

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The future of text analytics

I had a chance to present today to a big crowd at the Enterprise Search Summit in New York City on the future of text analytics. Although I’ve spent many…

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PR Professionals Do Web 2.0

Every profession has its professional society, but you’d imagine that the PR profession’s own society would do a great job on getting attention for its PR. Well, there is an…

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