I was lucky enough to appear on the Advertising Show on the radio last evening, discussing some of the important concepts that advertisers need to understand as they transition from…
Read MoreMonth: April 2008
Is your business Radically Transparent?
Andy Beal and Dr. Judy Strauss have a new book out with the great title Radically Transparent. It’s a must-read for anyone concerned about their reputation, in these days of…
Read MoreWhen you’re Google, knowledge really is power
I seem to be writing about Google a lot lately because I keep seeing small things that I think will add up to big things. Recently, I discussed Google’s strategy,…
Read MoreWhat PR professionals need to know about the web
I was lucky enough to do the lunch keynote at the Bulldog Reporter Media relations Summit yesterday, with 500 PR professionals in attendance. The keynote was on What PR Professionals…
Read MoreCan you handle professional embarrassment?
He looked like a busy businessman, nattily dressed in an expensive suit, carrying just a briefcase onto the short early morning flight from Charlotte to Raleigh. He was obviously going…
Read MoreAre you ignoring internet Yellow Pages?
Frequently, when I talk to a small business person who has not yet begun any Internet marketing, I hear the same lament, “I heard it costs a lot of money.”…
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Micro conversions, mini-conversions–Just measure it
If you don’t read the Occam’s Razor blog by Avinash Kaushik, you don’t know what you’re missing. He had another great post last week, to help people identify how to…
Read MoreBehavioral targeting or online stalking?
This has been a rough week for behavioral targeting, a promising advertising technique that uses activity data to display more relevant ads than the old generic banner ads. In theory,…
Read MoreSocial media in regulated industries
Lee Odden just published a great article about social media marketing that he asked me to contribute to, but it got me to thinking about the objections that I often…
Read MoreThe importance of site search
Recently, two people I really respect disagreed on the significance of Google adding site search boxes to their search results pages. One thought that showing ads for competitors when someone…
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