I had the chance to speak to 150 folks belonging to the World Trade Center (yes, it’s an organization) yesterday in Harrisburg, Pennsylvania on the subject of marketing your business…
Read MoreMonth: April 2008
Marketers becoming web marketers: Get out there
Yesterday, I enjoyed a return engagement at the Online Marketing Update at the University of Virginia’s Darden School for Business in Charlottesville. (You can download my slides that describe how…
Read MoreSoftware as a Service (SaaS) is a Mesh
Everyone is talking about Microsoft’s Live Mesh, a new way to connect data and applications inside your computer to other devices on the Web. While everyone else talks about Microsoft…
Read MoreComputers don’t work
I always like to remind people that they will be far less frustrated with technology if they just remind themselves of a simple truth, “Computers don’t work.” I myself was…
Read MoreSimon says, “Be creative”
My son Dwight entered a room with mirrors on each opposing wall, fascinated by the sight of an unending set of his own reflections. And he did what nine-year-olds tend…
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Search marketing on the cheap
The great thing about search marketing is that it doesn’t cost much money. The problem is that you need to know what you are doing. To help close that gap,…
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Matt Alland and Boris Mordkovich of SEMCompare
Internet marketing experts often advise companies to open up their marketing to embrace ratings and reviews, but the search marketing industry has been in an uproar the past few weeks…
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Marketing Research 2.0
I enjoyed speaking today to over 150 people at the Marketing Research Association annual meeting in Philadelphia on the subject of Market Research 2.0 (slides can be found here). We…
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Tracking offline sales back to your web site
When I speak at conferences and other events, I frequently discuss how businesses without shopping carts can track their offline sales back to their Web sites. Only by doing so…
Read MoreIkea will annoy you for $5
No, that’s not their latest marketing campaign. It’s something that over the weekend I learned is Ikea’s company policy. Now maybe it’s not fair for me to single out Ikea,…
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