I got an e-mail recently from someone at a large, multinational company who is in a quandary. They’ve had some success with their U.S. Web marketing, but now each of…
Read MoreMonth: February 2008
Is paid search wrong for you?
Everyone hears the stories about zillionaires minted through Google AdWords and other paid search programs. But is paid search wrong for some kinds of businesses? I’ve always told people that…
Read MoreSteve Mann of SAP on social media
Social media is taking off, and marketers are sitting up and taking notice. Small companies have stolen most of the headlines with viral marketing, possibly because small businesses are always…
Read MoreIs Verizon taking lessons from AOL?
I only wish that I had taped it. (They told me they were taping the call for quality control, so I hope they listen to it.) I remember a couple…
Read MoreDo you pass the web marketing ethics test?
In recent years, companies have become hyper-aware of the increased scrutiny on corporate ethics. Enron and other poster children for bad behavior have dominated headlines and attracted unwanted government attention….
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