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Is paid search wrong for you?

Everyone hears the stories about zillionaires minted through Google AdWords and other paid search programs. But is paid search wrong for some kinds of businesses? I’ve always told people that…

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Steve Mann of SAP on social media

Social media is taking off, and marketers are sitting up and taking notice. Small companies have stolen most of the headlines with viral marketing, possibly because small businesses are always…

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Do you pass the web marketing ethics test?

In recent years, companies have become hyper-aware of the increased scrutiny on corporate ethics. Enron and other poster children for bad behavior have dominated headlines and attracted unwanted government attention….

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