Some of you veteran marketers know TV advertising very well. You might have spent years buying network television spots and, in recent years, you’ve made the transition to cable. You…
Read MoreMonth: February 2008
How do you Do It Wrong Quickly?
While I was at the Software 2008 conference in Oslo (organized by the Norwegian Computer Society), MediaPlanet asked me a series of questions and taped the results. They’ve been posted…
Read MoreHow do you keep up with Internet marketing?
Internet marketing changes quickly, so we all need to keep up. I attend a lot of conferences, but one stands out for me as a place to stay on top…
Read MoreSearch marketing for pharmaceuticals
It’s nice to be back after a long vacation. My vacation actually ended yesterday, when I spent the day in Philadelphia at the ExL Pharma conference for search marketing. I…
Read MoreWhat outcome are you negotiating for?
I remember working with a software vendor a few years ago to negotiate a license agreement. I don’t think I am a push-over, but I know what I want and…
Read MoreA Do It Wrong Quickly intranet
I gave a speech Monday in Oslo on Do It Wrong Quickly and, as usual, the best parts of the speech for me were the audience questions. One question in…
Read More“Disintermediation never happened”
I posted yesterday on the Software 2008 talk by JupiterResearch’s Edward O’Hara on the Key Trends in 2008, but those trends weren’t the most interesting thing he had to say….
Read MoreJupiterMedia’s key trends in 2008
I gave a speech yesterday in Oslo on Do It Wrong Quickly and you can download the slides for the talk if you are interested. But I hung around to…
Read MoreInternet marketing and the Kon-Tiki
Most people don’t know who Thor Heyerdahl was. I’m old, so I do, but I have to admit that I hadn’t thought about him much until today. I am in…
Read MoreHow do you make Internet marketing vital?
I often write about what to do in the face of management who just don’t “get” Internet marketing—a whole chapter in Do It Wrong Quickly is devoted to helping your…
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