Glenn Gow brought to my attention a post he wrote a few weeks back that should get us all thinking. In it, he summarizes a recent MITSloan Management Review piece…
Read MoreMonth: January 2008
Can you increase your site’s popularity?
For whatever reason, I seem to be running into people lately who are unhappy with their Internet marketing results. They’ve been trying a lot of things, but they are getting…
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Biggest mistakes in search marketing
You know that I am a big fan of doing things wrong quickly, which is my way of describing radical experimentation. I like to say that if you keep shooting…
Read MoreMaking the free thing work
Last week, I criticized BusinessWeek for an article that told small businesses to steer clear of Web 2.0, which I think is bad advice. Thinking about it, I do understand…
Read More“Our customers know what they want”
If you read my post the other day, “Are You Helping or Selling?” you understand how I feel about solving your customers’ problems instead of just trying to sell them…
Read MoreWeak, BusinessWeek
I have to admit at the outset that I have always loved BusinessWeek Magazine. It’s not as thick as it used to be, but I consistently find it full of…
Read MoreAre you helping or selling?
If you read my monthly newsletter the other day, you understand that I think that the Web is ushering in a new way of communicating with customers. Instead of the…
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Big company search marketing
I was reading an excellent post today by David Meerman Scott on EMC’s troubles with search marketing. I work for IBM, so EMC is a competitor of ours, but I…
Read MoreTesting designed to annoy customers
Regular readers know that “do it wrong quickly” is my way of telling marketers to test, test, and test again. Most of the risks associated with mistakes in off-line media…
Read MoreBit Literacy
I am not the most organized person in America. OK, OK, I am a mess. Always have been. I’m the kind of person that started to read Getting Things Done,…
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