Last week, I wrote a post on the new version of Google Analytics which drew a response from Avinash Kaushik, Web metrics guru and current Google analytics evangelist. Avinash, well-known…
Read MoreMonth: January 2008
Search marketing is direct marketing
I have a busy travel schedule this week and I was graced with a hotel with broken Internet access yesterday, so I am posting today’s blog from the airport before…
Read MoreRonny Kohavi of Microsoft on controlled experiments
Regular readers know how much I care about experimentation in marketing. Seth Godin is starting to call this “layering” and it’s at the heart of my book, Do It Wrong…
Read MoreWhat’s the truth about your site?
It’s no wonder that your customers have learned to be a bit wary on the Web. Spam steals their attention. Scams still their money. Phishing steals their very identities. Some…
Read MoreVishen Lakhiani of MindValley on the top blog stories
Typically, a new communication tactic emerges before anyone knows how to measure its value, and blogs have been no exception. You can look at your Technorati rank, or use FeedBurner…
Read MoreCan you ever overdo experimental marketing?
I spend a lot of time talking about getting started on something instead of spending so much time contemplating what to do, and designing the perfect plan. Internet marketing is…
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The new Google Analytics: Should you switch?
Most of you know that my favorite price for things is “free.” (I’ve even put together the Skinflint Internet Marketing Guides for those that want to spend nothing for their…
Read MoreCooking up your web marketing
Thanks to all who provided feedback on yesterday’s post on how “Web Marketing Is Like Cooking,” especially Jennifer Laycock’s nice post at Search Engine Guide. I noticed Seth Godin posted…
Read MoreWeb marketing is like cooking
My wife is a great cook. Not just good. She’s an outstanding cook. I mean restaurant quality. When we first got married, she learned that I loved Indian food, so…
Read MoreDavid Bradley of MarketBridge on big company web marketing
I’ve been writing a lot lately about how big companies and small companies might use different approaches (and have different problems) when it comes to Web marketing. I’ve noticed that…
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