Month: October 2007

I spoke before an interesting group last night at the Westchester Advertising Club, a 40-year-old organization of marketers from that suburban county north of New York City. My slides for…

It would be annoying for me to link to grokdotcom every day, so I don’t. But if you don’t have it in your regular rotation of RSS feeds, what are…

Steve Gehlen of the Internet Strategy Forum brought me to the attention of the folks at Adobe who run the Luminaries series of Webinars, and I was honored to deliver…

I thoroughly enjoyed participating in the Online Marketing Update held at the Darden School of Business at the University of Virginia yesterday. Corporate executives rubbed shoulders with MBA students and…

Risk. It’s hard to talk to anyone in a medium-to-large company about Internet marketing for more than a few minutes without hearing what their lawyers think of “the risk.” Cut…

Earlier this year, I asked whether manufacturers would post product reviews. Many retailers are doing it, of course, but too many manufacturers think allowing their customers to review their products…

I’m still in the middle of reading Outside-in Software Development, which reminded me that one of the easiest ways to improve a software product is to involve customers who hate…

I returned home late last night from an eight-day business trip (longest I have ever been away from my family) and I am taking the day off today. I did…

I am a big fan of agile software development methods, because they provide much more control for marketers and other business types over technology teams—and they make technology projects more…