It’s a question I get almost every day. People who have read my book want to know what else they can read. I have a list of books that I…
Read MoreMonth: September 2007
Automating blog and newsletter delivery
If you struggle with how to reach your customers with e-mail newsletters and RSS feeds, you’re not alone. I started out several years ago with a monthly e-mail newsletter and…
Read MoreVirtual events return real value
Not long ago, I wrote about a new marketing opportunity from Unisfair in a piece I called Second Life Meets WebEx. The concept looked promising, but now Unisfair has contacted…
Read MoreMaximum strength
I used a deodorant today (no, that isn’t newsworthy) and noticed that it said that it is “Maximum Strength.” I am not sure, but I think this product has also…
Read MoreCan a big company do it wrong quickly?
I’m back from vacation and I am overwhelmed at how many blog posts I must read every day—you really notice it when you try to read two weeks’ worth of…
Read MoreIt pays to be a skinflint marketer
I’m cheap. There, I said it. I fly coach. I take mass transit. The TV in my office is almost 30 years old. I’m a skinflint. Traditionally, it has not paid…
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