Yesterday, I wrote about the importance of approaching things each day on the job so that you do what you think is right—my belief that doing good is good business….
Read MoreMonth: July 2007
Good business
Is doing good good business? I have always wanted to think so. And when I read a post a month ago by Seth Godin on Responsibility, it made me think…
Read MoreSecond Life meets WebEx
Most B2B marketers use WebEx, or some other electronic meeting program, to meet with their customers. And most marketers are at least dimly aware of Second Life—some marketers are spending…
Read MoreKeeping search fresh
When I read Jill Whelan’s excellent High Rankings Advisor newsletter last night, she had a surprise from Google: a way to tell search engines when your page is out-of-date and…
Read MoreA new way to personalize your web site
I’ve talked before about multivariate testing, an exciting technique for optimizing your Web conversion rates. Multivariate testing tools perform this alchemy by substituting different graphics, text, or other elements on…
Read MoreSearchers spend more
It seems like you get a new study each month that shows that people who search are people that buy. They may buy online or they may buy offline, but…
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Could you get a #1 search result?
I’ve often joked to audiences that I can get them a #1 search result for their Web site as long as they let me pick a search term obscure enough….
Read MoreHow do you make online panels easy?
Yesterday, I wrote about online panels, giving my opinion that online panels are great but that you ought to use them to answer questions about why customers did something, not…
Read MoreHow do you use online panels?
A while back, I wrote about online panels, a kind of focus group on steroids that companies are using to both lower their research costs and to scale survey data…
Read MoreA Do It Wrong Quickly success story
Reader Anna Green challenged me to write my own success story to illustrate just what kind of entries I am expecting for my new Do It Wrong Quickly contest. So…
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