A reader, Ikey Benney, has some very strong opinions on how Internet marketing has failed small businesses. He goes so far as to say that his small company is halting…
Read MoreMonth: July 2007
Robert Scoble interview
I was honored to be interviewed by Robert Scoble when I was in Portland for the Internet Strategy Forum Executive Summit. The interview is not as long as some of…
Read MoreGoogle site search for $100 a year
I have been travelling so it took me a little while to write about Google Custom Search Business Edition. The name is a mouthful (sounds like the name of one…
Read MoreWant Google to talk to you?
When I speak to audiences, I sometimes get questions about how a search marketer would ever know that something is wrong. If you hired the wrong search optimizer and your…
Read MoreDoes Second Life need a second life?
Wired Magazine has pronounced Second Life dead. This is the inevitable backlash against anything that draws a great deal of hype, but in this case I think there are legitimate…
Read MorePersonalized search hits a bump in the road
I’ve written before about personalized search—several times. I think it is the biggest change to come to search marketing since pay-per-click. But what once promised to be a marketer’s dream…
Read MoreDoes this stuff really work at IBM?
While I am in Oregon, I took the time to stop at the IBM Beaverton lab, where I did a reprise of my presentation at the Internet Strategy Forum conference….
Read MoreMarketing 2.0
I spoke at a great event today in Portland, Oregon, the Internet Strategy Forum Executive Summit. I’d never been to Portland before, and I really enjoyed this extraordinarily livable city….
Read MoreWhat semantic search isn’t
You may have heard the term “semantic search,” but do you really know what it is? Some people have very big ideas of how computers will understand the meaning of…
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