If any of you don’t read Avinash Kaushik’s blog, Occam’s Razor, add it to your RSS reader now. But I have an even better idea for you—buy his book, Web…
Read MoreMonth: June 2007
“Thank you for your patience”
I love trains. Whenever it makes sense, I prefer to take a train rather than a plane—I find them more comfortable, more relaxing, and it’s easier to read or use…
Read MoreProduct Demo 2.0
How many of you sell products that require salespeople to visit customers to provide a demonstration? If that sounds like your company, you’ve probably written off the Internet for that….
Read MoreWeb marketing for consultants
I had a chance to speak to the NJ Coast IEEE Consultants group today, showing them how to juice up their Web marketing. Consultants are experts in their specialty, but…
Read MoreBig companies change a lot
After speaking in Chicago on Friday, I spent a delightful couple of hours waiting out flight delays. (Yeah, I don’t think I’ve written that sentence before, either.) I was hanging…
Read MoreSearch by the numbers
Another day, another conference. This has been a busy week for me, and next week will be the same. So apologies that my daily blog this week has been little…
Read MoreCreating your search marketing business case
I was lucky to be on another great DM Days panel today (along with Pat Daloisio and Heather Lloyd-Martin) on planning your search marketing program. I did the kickoff pitch,…
Read MorePunishing Yahoo! for not being Google
The headlines blare an age-old story, where the designated grown-up brought in to grow the high-flying young company has been sacked, replaced by the original founder. Can Jerry Yang restore…
Read MoreSearch marketing for direct marketers
I was lucky to be on a great panel today (Detlev Johnson, Jeannette Kocsis, Heather Lloyd-Martin, and Lee Odden) on social media marketing. I did the kickoff pitch, on a…
Read MoreHow do you track offline sales?
Often when I speak to groups, I ask for a show of hands. “How many of you have a shopping cart on your Web site?” Rarely do even ten percent…
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