I really enjoyed meeting folks in the IEEE Consultants Network in Whippany, New Jersey last night. Independent consultants are experts at what they do, but they aren’t experts at marketing themselves, so it was fun to be able to pass along tips and techniques for how to use the Web to attract clients without spending lots of hard-earned cash. For those of you unable to attend, you can at least check out my charts on Web Marketing for the Independent Professional.
About Mike Moran
Mike Moran has a unique blend of marketing and technology skills that he applies to raise return on investment for large marketing programs. Mike is a former IBM Distinguished Engineer and the Senior Strategist at Converseon, a leading social consultancy. Mike is the author of two books on digital marketing, an instructor at several leading universities, as well as a Senior Fellow at the Society of New Communications Research.