Chad White has a great blog today on Email Insider called “.” Lots of people have written about this before, but Chad has great examples all taken from e-mail marketing, which has always seemed to have less personality than blogs, for example.
Here are Chad’s three big ideas, which I heartily endorse:
But who knew from e-mail (as we say in New Jersey)?
Chad lists several e-mail marketers that use content created by their customers. Check out to inject personality into your e-mail marketing, but don’t forget to do it with other marketing techniques, too. No one has a relationship with someone they don’t know, so let your customers see your human side.
About Mike Moran
Mike Moran has a unique blend of marketing and technology skills that he applies to raise return on investment for large marketing programs. Mike is a former IBM Distinguished Engineer and the Senior Strategist at Converseon, a leading social consultancy. Mike is the author of two books on digital marketing, an instructor at several leading universities, as well as a Senior Fellow at the Society of New Communications Research.