Biznology
Where business and technology create a winning customer experience.

I came across a post from Ben Kemp (SEO Guy) entitled "Content Management Systems Equal Business Suicide!" (Hat tip: Laurel Papworth). Despite...

I've been talking a lot lately about a new way to think about marketing—"do it wrong quickly," where you allow yourself the latitude...

I read an interesting post from Bill McCloskey on the need for specialization. Bill has a point, but I think there's a counterpoint,...

I'm a big advocate of measuring the success of your site, but many marketers find the statistics intimidating. Many marketers are more comfortable...

I love it when I get a comment that is better than the original post. Last week, I chimed in with some thoughts on...

Google's foray into Pay-Per-Action advertising got a lot of play this week, including from me. But late last week, I noticed a smaller...

The basic idea behind “do it wrong quickly” is that if customers are not responding to your marketing, do something different. That kind...

It's been rumored for a while, but it's finally being tested, as Google has announced a beta program to test pay-per-action (PPA) AdWords...

I got an e-mail today from someone who wants to take a small business to the next level by focusing on search marketing. And...

Webinars

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Yesterday's Biznology webinar with Heather Lloyd-Martin was about how to use a content audit to help re-purpose your website content.  If you missed it,...