You’re already buying paid search ads. And contextual ads. You’ve even dabbled in local search and maybe even demographics. But are you ready for inline ads? A few companies hope…
Read MoreMonth: February 2007
Open season on search marketing
In the wake of Jason Calcanis letting everyone know that search marketing is worthless, SiliconValleyWatcher Tom Foremski weighs in with his own views: “SEO, beyond basic principles, is not worth…
Read MoreMultichannel portfolio management
Most of us know the term portfolio management, maybe as it is applied to investment portfolios—by diversifying your investments among stocks, bonds, bank accounts, and other investments you reduce your…
Read MoreMore on personalized search
My recent column in Revenue Magazine has prompted some interesting responses from around the blogosphere, but I think my favorite is Mike Marshall’s in WebProNews. Mike gives a real example…
Read MoreDo you know how searchers behave?
We all know that the searchers on our Web sites frequently find search frustrating—it’s simply a more difficult task than most things they do with computers. Because we are all…
Read MoreNow leaving for Panama
Many great blogs cover the day-to-day news of search, so I don’t spend much time duplicating them. But once in a while, a story is so important that I can’t…
Read MoreThe right turn theory
In this month’s newsletter, we asked if you were creating a Do It Wrong Quickly Web site—but you probably already have a Web site. The question is, “Are you improving…
Read MoreSyndication on WebProNews
I’m pleased to announce that blog entries from Biznology are now being syndicated on WebProNews. If you don’t usually check out WebProNews, there are several excellent columnists there, including Nathan…
Read MoreA Do It Wrong Quickly web site
If you need to create a Web site, isn’t that a complex undertaking requiring lots of research and painstaking details? It doesn’t have to be. See how to apply an…
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