Biznology
Where business and technology create a winning customer experience.

Last year I talked about the Three R's of Web Marketing, to be real, relevant, and responsive. But the truth is that being...

I enjoyed my appearance at the ExL Pharma Search Engine Marketing for Pharmaceutical Companies conference today in Princeton, New Jersey. We had a sudden...

We’ve explored what catches searchers' eyes on the search results page. The next step is the click. What makes searchers click a particular result?The...

In the past, we've urged marketers to do it wrong quickly. But how can you make quick content changes when you have to...

If you’re like most companies, you spend a lot of time obsessing over your home page, but maybe not enough time on your destination...

I've been on a quest recently to find some new organic search marketing tools that do a little bit more than what you're used...

What are searchers thinking when they stare down a list of search results? Actually, the first thing to keep in mind is that searchers...

Yesterday, we talked about targeting your best customers by identifying those who score highest in recency, frequency, and monetary (RFM) measures. But what...

So much otherwise good marketing is misdirected at the wrong customers. "Free shipping" is a great offer for someone almost ready to buy who...

I've written in this space before about Web site searcher behavior, but I don't think I've ever talked about how it feels to search....

Webinars

video

Yesterday's webinar with Ruth Stevens and me was about making sure the leads you send to your sales team are qualified and the process...