Last year I talked about the Three R’s of Web Marketing, to be real, relevant, and responsive. But the truth is that being real is challenging. Let’s take a real-life…
Read MoreMonth: February 2007
Remember search marketing is marketing
I enjoyed my appearance at the ExL Pharma Search Engine Marketing for Pharmaceutical Companies conference today in Princeton, New Jersey. We had a sudden snowstorm yesterday, so you know that…
Read MoreWhat makes searchers click?
We’ve explored what catches searchers’ eyes on the search results page. The next step is the click. What makes searchers click a particular result? The page’s title. Searchers are scanning…
Read MoreSpeedy in any language
In the past, we’ve urged marketers to do it wrong quickly. But how can you make quick content changes when you have to translate into other languages? For global companies,…
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How can I check my navigation?
If you’re like most companies, you spend a lot of time obsessing over your home page, but maybe not enough time on your destination pages. As a proponent of doing…
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Is SoloSEO for you?
I’ve been on a quest recently to find some new organic search marketing tools that do a little bit more than what you’re used to. I recently wrote about how…
Read MoreWhen search results meet the eye
What are searchers thinking when they stare down a list of search results? Actually, the first thing to keep in mind is that searchers don’t stare at search results. They…
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Growing better customers
Yesterday, we talked about targeting your best customers by identifying those who score highest in recency, frequency, and monetary (RFM) measures. But what about those customers who do not have…
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How do you target your best customers?
So much otherwise good marketing is misdirected at the wrong customers. “Free shipping” is a great offer for someone almost ready to buy who needs just one more reason to…
Read MoreHow searching is like traveling
I’ve written in this space before about Web site searcher behavior, but I don’t think I’ve ever talked about how it feels to search. To do so, I think it…
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