Biznology
Where business and technology create a winning customer experience.

If your customers are disappointed in your Web site's search facility, it's not only because search didn't work—it's because most of them already failed...

A great deal of our book, Search Engine Marketing, Inc. turns on the business case for search marketing. We try to explain that...

When I talk to veteran marketers, some of them are concerned about the changes they must make to adapt to the Internet. I think...

If you enter a few words into Yahoo! or another Internet search engine, you get a good answer right away. So why can't you...

If you subscribe to my Biznology blog, you probably know that I sometimes include stories about good examples of Internet marketing, such as this...

Wired magazine has a strong (and long) criticism of Yahoo!'s search execution that it calls "How Yahoo! Blew It." Wired correctly notes that...

Still sending out the same to newsletter to every customer? Newsletters are fine, as far as they go, but the best marketers are finding...

I've mentioned before that Jared Spool's studies show that people who use Web site search succeed just 34% of the time. Why are...

If you live in the New York city area, you might be interested in a three-hour crash course in search marketing I'm teaching at...

When we announced the IBM OmniFind Yahoo! Edition, our free search engine software, there was a minor dustup in the blogosphere about...

Webinars

video

Yesterday's webinar with Ruth Stevens and me was about making sure the leads you send to your sales team are qualified and the process...