If your customers are disappointed in your Web site’s search facility, it’s not only because search didn’t work—it’s because most of them already failed at navigating. To learn more about…
Read MoreMonth: January 2007
Making your search marketing business case
A great deal of our book, Search Engine Marketing, Inc. turns on the business case for search marketing. We try to explain that search marketing is more search than marketing,…
Read MoreThe rise of the analyst marketer
When I talk to veteran marketers, some of them are concerned about the changes they must make to adapt to the Internet. I think it is entirely natural that we…
Read MoreWhy is web site search so tough?
If you enter a few words into Yahoo! or another Internet search engine, you get a good answer right away. So why can’t you get the same kind of answer…
Read MoreThe hard work of Internet marketing
If you subscribe to my Biznology blog, you probably know that I sometimes include stories about good examples of Internet marketing, such as this recent one on personalized e-mail by…
Read MoreHas Yahoo! “blown it”?
Wired magazine has a strong (and long) criticism of Yahoo!’s search execution that it calls “How Yahoo! Blew It.” Wired correctly notes that Yahoo! had a chance to best (or…
Read MorePersonalized e-mail in action
Still sending out the same to newsletter to every customer? Newsletters are fine, as far as they go, but the best marketers are finding ways to deliver truly personalized service…
Read MoreWhy is web site search disappointing?
I’ve mentioned before that Jared Spool’s studies show that people who use Web site search succeed just 34% of the time. Why are searchers so disappointed in Web site searches?…
Read MoreNew York search marketing class
If you live in the New York city area, you might be interested in a three-hour crash course in search marketing I’m teaching at the Learning Annex this Tuesday evening….
Read MoreWhat’s your site search costing you?
When we announced the IBM OmniFind Yahoo! Edition, our free search engine software, there was a minor dustup in the blogosphere about what “free” means. OK, we admit it. You…
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