When Bill Hunt and I wrote about dayparting, we expected people to use it to optimize their conversion rates—different days of the week and different times of the day probably…
Read MoreYear: 2006
Search by the numbers
How do you know if your search marketing campaign is working? Metrics, that’s how. But, too often people are looking at the wrong metrics. It’s not enough to be #1—what…
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Web marketing “gets real”
Shut off the hype machine—that’s what your customers are telling you. The old days of overheated prose are over. On the Web, you must be authentic and fact-based, or no…
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A “real” example
After my recent post on the Three R’s of Web Marketing, I was challenged on the premise of being real with customers. Is honesty always the best policy? Well, nothing…
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Podcast on WSRadio about search marketing with blogs and podcasts
RSS Ray has posted a podcast the interview he did with me on Wednesday on his Online Marketing Radio Show on WSRadio. We had a wide-ranging discussion of the value…
Read MoreRadio interview today
Tune in today to WSRadio at 1 pm ET to hear me interviewed by RSS Ray on his Online Marketing show. Ray will be talking to me about using blogs…
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Content-driven web site course
I was recently interviewed by Lorie Parch as part of her preparation for a course on content-driven Web sites, offered by Mediabistro. Lori asked good questions, so I expect that…
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B2B search marketing advice
It’s always nice when your book is cited, so we were very happy to see Kelly Shermach extract some advice for her recent article in TechNewsWorld on B2B search marketing.
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Danny Sullivan leaves Search Engine Watch
I rarely post personal entries, but this story is so big that I can’t resist. Danny Sullivan, the leading advocate for the search marketing industry over the last ten years,…
Read MoreLet customers segment themselves
The Web has forever changed marketing, but one of the ways that is often overlooked is its effect on traditional market segmentation. In a world where your customers are anonymous,…
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