Biznology
Where business and technology create a winning customer experience.

I once read about a railroad company that found that most accidents involved the caboose, so they decided to leave off the caboose from...

Rich Skrenta did some quick calculations based on search referrals from a few large sites—his research shows Google's real market share might be...

I've written before about multivariate testing, the best way of optimizing your Web site to drive conversions. I was lucky today to speak...

If you're interested in Web metrics and you don't read Avinash Kaushik's blog, Occam's Razor, you don't know what you're missing. Many top bloggers...

So here's an odd form of Internet marketing. Bloggers have started a game of tag, where they name five things about themselves that few...

Wednesday, I talked about the new free search engine that Yahoo! and IBM have made available for download, We on the product...

Mine is. Amazingly, it's my favorite price for everything. I'm just funny that way. That's why I was excited to take on a new role...

Marshall Sponder had some thoughtful feedback on my newsletter this month on unifying Web metrics. Marshall agreed that metrics are too hard to...

For those of you in the New York City area, I'll be teaching another one-night search marketing class on December 11 for the Learning...

Webinars

video

My webinar yesterday was about the dangers of social media listening. It just happened again. You’re staring at the dashboard of that slick social media...