I spent a great day in Copenhagen today at the Search Marketing Strategies conference from the Danish e-Business Association (FDIH). A slate of excellent speakers, headed by Andreas Weigend (former Chief Scientist at Amazon), and Phillip Schindler (Director at Google).
I gave two different presentations to the 200 attendees, Search Marketing Growth and Search Marketing Master Class, There were a few knowing smiles in the audience when I told them that the direct marketers have the edge over brand marketers on the Web.
But I had the most fun sharing the panel session with Andreas and Phillip. Several questions centered around how large companies can make the changes required for Internet marketing, and each of us gave similar advice. I told them, of course, to Do It Wrong Quickly, but Andreas and Phillip provided similar advice on taking a guess and fixing it later (Andreas called it “launch and learn), which was great. Andreas commented to me privately that it’s great to see what people agree on—we all were preaching the same approach and explaining how Amazon, Google, and IBM have succeeded with it.
Search marketing in Denmark
