After my recent post on the Three R’s of Web Marketing, I was challenged on the premise of being real with customers. Is honesty always the best policy? Well, nothing…
Read MoreMonth: September 2006
Podcast on WSRadio about search marketing with blogs and podcasts
RSS Ray has posted a podcast the interview he did with me on Wednesday on his Online Marketing Radio Show on WSRadio. We had a wide-ranging discussion of the value…
Read MoreRadio interview today
Tune in today to WSRadio at 1 pm ET to hear me interviewed by RSS Ray on his Online Marketing show. Ray will be talking to me about using blogs…
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Content-driven web site course
I was recently interviewed by Lorie Parch as part of her preparation for a course on content-driven Web sites, offered by Mediabistro. Lori asked good questions, so I expect that…
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B2B search marketing advice
It’s always nice when your book is cited, so we were very happy to see Kelly Shermach extract some advice for her recent article in TechNewsWorld on B2B search marketing.
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Danny Sullivan leaves Search Engine Watch
I rarely post personal entries, but this story is so big that I can’t resist. Danny Sullivan, the leading advocate for the search marketing industry over the last ten years,…
Read MoreLet customers segment themselves
The Web has forever changed marketing, but one of the ways that is often overlooked is its effect on traditional market segmentation. In a world where your customers are anonymous,…
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