Most of you are familiar with the six sigma programs that have raised quality standards for products and processes around the world. Six sigma programs are important and they work—when…
Read MoreMonth: July 2006
Choosing a search marketing firm
Are you looking for a firm to help with your search marketing? It’s complicated, for sure. (That’s why we wrote our book in the first place.) But there are steps…
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Opt out of Open Directory titles
Over a year ago, both Google and MSN began experimenting with the titles that they showed on search results screen, often using the title of your site from the Open…
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Fifth printing of Search Marketing, Inc.
I’ve been a bit slow to post this, but a few weeks ago our fifth printing of Search Engine Marketing, Inc. hit the streets. And, for each printing, we try…
Read MoreGrant Ryan of Eurekster on Swicki vertical search engine
If you haven’t heard about Eurekster, you should check out their Swicki search engine. Swicki provides a way of applying the wisdom of crowds to search engines. If you have…
Read MoreFear of the unknown
Usually when we talk about “fear of the unknown,” we are referring to that gnawing, scary feeling inside when we don’t know what will happen. But there’s a slightly different…
Read MoreSpecialist Disease
Some of my favorite conference sessions to speak at are the “Site Clinics”—where the audience members shout the URLs of their own sites and the panel gives them suggestions about…
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