Do you have a paid placement bidding strategy? Yes, you do, even if you’re not aware of it. Find yourself (and others) in this list of common personality types so…
Read MoreMonth: February 2006
Search Marketing Basics
There was a terrific turnout from the American Marketing Association last night in Bridgewater, NJ to learn Search Marketing Basics. If you weren’t able to attend you can still download…
Read MoreA Crash Course in Search Marketing
I really enjoyed meeting the folks who turned out from the IEEE tonight in Whippany, NJ to take my Crash Course in Search Marketing. If you weren’t able to attend…
Read MoreNew Jersey Tour
OK, it isn’t as sexy as my recent swing through Scandinavia, but I will be making two appearances next week in my home state. On Tuesday, February 21, I’ll be…
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Measuring your blog and RSS success
Blogs and RSS feeds are the rage, but how do you know if they are working? Even veteran interactive marketers can be stumped by Web feed metrics. How do you…
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What’s your paid search personality?
Here’s the final pitch from my tour of Scandinavia last week. Most of us begin bidding on paid search keywords without knowing exactly what we are doing, which is OK…
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Step-by-step organic search success
Here’s the second pitch from my whirlwind tour of Scandinavia. If you don’t know how to get Google’s attention for your Web pages, maybe you need to learn the four…
Read MoreRemember Search Marketing is Marketing
It was great to appear in Scandinavia this week—I gave three talks each in Lulea, Sweden (to the Northern Sweden Computer Society), Copenhagen, Denmark (to the Danish e-business Association), and…
Read MoreHeaded to Scandinavia
I am off to a whirlwind tour of Scandinavia with three stops along the way—Tuesday (presenting to the Swedish Computer Society in Lulea, Sweden), Wednesday (to the Danish e-business Association…
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