Jim Sterne is a prolific author on Web metrics and the organizer of the well-respected Web Analytics Conference held each June in Santa Barbara. Jim is a well-known speaker who…
Read MoreMonth: April 2005
What Are Searchers Thinking?
This interesting session at the AD:TECH conference in San Francisco featured three different research studies highlighting the way searchers behave. The first study featured an eye tracking study of exactly…
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How do you influence the search results title and snippet?
We search marketers spend a great deal of time searching for our own sites. Just sending a little query to Google to see where our important keywords rank today. And…
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Click fraud: The inside story?
The click fraud news just won’t quit. Since I wrote my March Biznology newsletter, we’ve seen court cases against both the search engines and the alleged defrauders, but now there’s…
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Google and MSN search experiment with titles
It’s big news when Google changes anything. Google is constantly tinkering with making results appear more relevent—they were the first to extract text from your page to show the snippet…
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Click fraud enters the courtroom
The words on the March Biznology newsletter are barely dry before we start seeing a whole new side of the click fraud wars—order in the court! Two notable lawsuits have…
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