Great news! If you’ve been holding off buying our book, Search Engine Marketing, Inc., wait no longer. Amazon has now reduced the price to just $27.99, including shipping—a 44% discount…
Read MoreYear: 2005
Web pages are events, not locations
Every time a page is displayed on your Web site, it is an opportunity to make a sale, to build a relationship, or to deliver your marketing message. Do you…
Read MoreIs Google a threat to your web site’s search?
I use the Google toolbar—maybe you do, too. It saves a few clicks when you want to search, and you probably don’t think about it very much. You need to think about it,…
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Themes from the Syndicate conference
Search marketing is being transformed by changes in media and I was lucky enough to be invited to speak at the Syndicate conference to hear how. After my speech yesterday,…
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Blogs, RSS, podcasts, and search marketing
One of the most powerful ways to boost your organic search campaigns is with the “new publishing”—blogs, RSS feeds, podcasts, and other new forms of Web content. Today, I explained…
Read More“#1 Search Book,” says about.com
Search Engine Marketing, Inc. is at the top of Wendy Boswell’s Top Ten Search books at about.com—just in the time for some holiday shopping, she says.
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More on Google Analytics
It’s been a rocky start for the newly-free Google Analytics. I guess there are worse things that can happen than to be overwhelmed with demand, but Google was forced to…
Read MoreCan Google fix your web site’s search?
Do people ask you why your Web site’s search doesn’t use Google? That’s frustration talking—they didn’t find what they wanted and they think that Google will magically fix that. Are…
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What does Google Analytics mean to the metrics business?
In case you missed it, the Web world has been abuzz this week over Google announcing a free Web Metrics service, called Google Analytics. Google Analytics has been carved out…
Read MoreToo many results redux
A few weeks ago, we looked at why Web site searchers complain there are too many results when they search. After I posted that blog entry, I was pointed to…
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